25 stats sobre o comportamento do utilizador num Motor de Busca

As minhas preferidas:

#5 What percent of clicks on Google search results go to AdWords/paid listings?
Of distinct search queries in Google, only 3.4% resulted in a click on an AdWords (paid) ad. If we expand that to all search queries, the number drops to 2.6%. 

#16 What's the distribution of search demand across keywords?
The long tail is still very long indeed, with a huge amount of search volume taking place in keywords outside the top 10 million most-searched-for queries.

#19: What is the difference in paid vs. organic CTR on mobile compared to desktop?
This is one of those data points I've been longing for over many years. We've always suspected CTR on mobile is lower than on desktop, and now it's confirmed.


https://moz.com/blog/state-of-searcher-behavior-revealed